How to Prepare a Business Plan - Part I
This workshop provides a framework to determine whether or not your plans to go into business are realistic.
All of the topics and issues covered in the seminar are normally included in the business plan:
- Description of business
- Description of customers/clients
- Adequacy of products and/or services
- Soundness of plans to attract, retain and gain new customers/clients
- Strength of competition
- Trends in your line of business and possible impact on you
- Evaluation of your management of relationships with suppliers, distributors, government agencies, subcontractors, etc.
- Techniques for keeping your business operating effectively and efficiently
- Positioning business to cope with changes in your industry
- Brief review of finances (covered in detail in Business Plan - Part II)
The Business Plan & Finances
(It is helpful, but not essential to take the workshop Prepare a Business Plan - Part I first.)
This workshop continues business planning with hands-on development of the financial portion of the plan.
Topics and issues covered include:
- Review of various types of income and expenses
- Forecasting income and expenses
- Income Statement
- Cash Flow Statement
- Balance Sheet
- Breakeven analysis
How to Really Start Your Own Business
Have you ever dreamed of being your own boss?
Experts from ScoreBergen and guests from the business community will discuss the basics you need to live your dream. The topics and issues covered in this two part workshop include:
- Developing your business plan
- Defining and testing your idea and target market
- Bringing your product or service to market
- Should you buy an existing business?
- Legal issues (patents, trademarks, business structure)
- Financing for small businesses
- Financial information and controls
- Using your website as a business tool
Marketing Basics for Small Businesses
The workshop will help you develop innovative, cost-effective strategies that pay off in great profits, increased sales, and satisfied customers.
You’ll learn how to:
- Determine what’s unique about your product or service
- Distinguish features from benefits
- Target your market
- Analyze your competition
- Establish pricing
- Get the word out to customers
- Track and analyze every campaign to see what's working and what needs changing
Marketing in Today's
Changing Environment
Gain an understanding of how to successfully market in today's fast paced
business world.
New and existing small business owners will learn about:
- Current market conditions
- The importance of understanding your competition
- Setting realistic marketing goals and objectives
- Positioning your product or service in response to customer needs
- Developing a fact-based marketing plan using today's technologies
- Tracking and analyzing results to improve your marketing plan
How to Make Sense of Your Financial Information
(Recommended for people already in business)
This workshop demystifies numbers and shows you how to use them to take action. The content will be adapted to the attendees’ businesses.
Topics include:
- Making your accountant’s statements easier to understand
- Obtaining better information in order to minimize risk and manage more effectively
- Employing the tools experts use to evaluate your business
Bring a hand-held calculator. We will provide a user-friendly worksheet.
How to Obtain a Loan and Finance Your Business
This workshop covers the kinds of financing and loans available to both start-up and ongoing businesses. Special emphasis will be placed on SBA-guaranteed loans, including information and data necessary for applications.
The review includes:
- Typical bank application forms
- Criteria considered by a lender in reviewing the applicant and his application
- Importance of the business plan to the loan package
If you are considering buying a business, the time spent at this workshop may go a long way towards helping you avoid overpaying for a business or committing to things you will be sorry for after you own the business.
Among the topics covered are:
- Determining a reasonable price
- Questions you must ask during due diligence
- How to out-think the seller
In today's environment a website has the power to dramatically increase your business. In this workshop you will discover and learn how to implement the three key elements that make a winning website, Whether you are taking that first step into cyberspace or you are looking for ways to improve your existing web presence, this course will teach you:
- The three elements that make a winning website
- How to build confidence in your company through the design of your website
- How to write exciting copy that sells online
- Tips on getting your website to appear on the major search engines
- Ways to use your website to make your company appear larger than life
- How to keep your content fresh, up-to-date and stimulating
- How to promote your website using online tools such as banner ads and e-mail marketing
- ...and much more...
This workshop is designed for all levels, so you do not need to have a technical background or be a programmer in order to benefit. By the time you leave, you will have a website marketing strategy that you can then put to work immediately!
Estate Planning For Business Owners
This workshop will provide small business owners with the basics of estate planning including an overview of federal and New Jersey gift and estate taxes. Case studies will be used to explain ways to minimize future estate problems including:
- Considerations when setting-up a new business
- Buy-Sell agreements
- Family limited liability companies
- Intra-family sales of stock at discounted prices
- Selling to an ESOP
- Use of trusts
- Business succession planning
Mr. Saraisky concentrates his practice in estate planning, business succession planning, and corporate transactions. He has managed several family-owned businesses. He received his law degree from the University of Chicago School of Law in 1994.
401(k) and Other Retirement Plans
This workshop will provide a detailed understanding of 401(k) plans, profit sharing plans and defined benefit plans. It will cover the basics to advanced retirement plan designs. Specifically, it will cover:
- 401(k) contributions – pretax and Roth
- Timing of 401(k) deposits
- Matching contributions
- Various profit sharing contribution formulas
- Maximizing contributions for the owners/key employees
- Cash balance plans/other defined benefit plans
- Vesting
- Loans from retirement plans
- Form 5500 (tax return required for retirement plans)
Scott M. Feit, is a Partner with Abar Pension Services, Inc., an actuarial and
record keeping firm in Florham Park, NJ. and is experienced in plan design,
compliance testing and preparation of government forms pertaining to
retirement plans. He has lectured extensively on Pension, 401(k) and Profit
Sharing Plans. Scott is a Certified Pension Consultant (CPC), Qualified
Pension Administrator (QPA) and Qualified 401(k) Administrator.
Year-End Tax Planning for Small Business Owners
This workshop will provide small business owners with information on how business decisions impact taxes. You will lean how to:
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Find the silver lining in the new tax laws and stimulus packages
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Better track business costs so you can KEEP MORE OF WHAT YOU MAKE
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Get the best deductions for auto and home office expenses
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Maximize depreciation deductions
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View your books and records as a business guide, rather than a nuisance
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Keep good records so you can control your finances - not have them control you
Alyssa Lebovic is a CPA and Profitability Consultant with Keller and Lebovic, CPAs of Fair Lawn, NJ. They have been helping businesses and individuals KEEP MORE OF WHAT THEY MAKE for over 20 years. Alyssa is past president of Bergen NJAWBO and a frequent area speaker
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Search Engine Secrets Revealed
When potential clients do a search online, are they finding you or are they finding your competition? It is estimated that 85% of all consumers interested in making a purchase begin by using a search engine. If your website is not showing up within the first two pages of that search, then you are missing out on an enormous opportunity.
Whether you are looking to enhance the visibility of your existing website or are taking your first leap into cyberspace, this workshop will start you off with the necessary strategies to increase your site's traffic through organic search engine rankings. Throughout the course of this workshop, you will learn to:
* Develop
targeted keywords and phrases to increase qualified visitors
* Debunk many
of the widely believed Search Engine myths
* Optimize
your site using SEO best practices
* Register your site with all of the major search engines
* Write
copy for search engines and humans
* Monitor how your site is rated
* Use many of the free online resources that help increase your
ranking
This workshop is designed for all levels, so you do not need to have a technical background or be a programmer in order to benefit. By the time you leave, you will have a search engine optimization strategy that you can put to work immediately!
Tools for Surviving a Recession
In today’s economy many companies are struggling to survive. This workshop will teach small business owners how to think strategically while evaluating their business and developing a survival plan. It will also provide an outline for future growth. This workshop will teach you tools and concepts to:
* Assess your current situation
* Understand the threats to your business
* Recognize the strengths
* Consider downsizing options
* Understand bankruptcy options
* Develop a written turn-around plan
* Help restructure debt
* Execute the turn-around plan
Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability, write good headlines, content and most important how to develop strategies for getting – high quality prospects, customers and members.
You will learn how to:
* Become a trusted email sender in the eyes of
prospects, customers
and members
* Build your list! How to build and keep email list
subscribers.
* Get your sent emails opened and read.
* Turn your readers into more frequent buyers/supporters donators.
* Target your communications:
How to get the right
message to the right people at the right time * Use email
communications to improve customer/member loyalty
EL DESARROLLO DE UN PLAN DE NEGOCIOS
Discusión de el proceso y los elementos de un Plan de Negocios
Topicos:
- DESCRIPCION DE EL NEGOCIO
- DESCRIPCION DE LOS CLIENTES
- LOS PRODUCTOS O LOS SERVICIOS QUE SON OFRECIDOS
- COMO ATRAER Y RETENER A LOS CLIENTES
- LA COMPETENCIA
- IMPACTO DE LA SITUACION ECONOMICA PREVALENTE EN SU NEGOCIO
- LOS PROVEEDORES, DISTRIBUIDORES, AGENCIAS DE GOBIERNO, INSTITUCIONES DE PRESTAMOS ETC.
- MANEJAR EL NEGOCIO DE UNA MANERA EFICAZ Y EFICIENTE
- REACCION CON LOS CAMBIOS EN SU INDUSTRIA Y EN LA ECONOMIA EN GENERAL
Redaccion de un Plan de Negocios - Contenido
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RESUMEN EJECUTIVO
-
LA EMPRESA.
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LOS PRODUCTOS.
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ANÁLISIS DE MERCADO.
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ESTRATEGIA Y SU IMPLEMENTACIÓN.
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ADMINISTRACIÓN.
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PLAN FINANCIERO.
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RESUMEN FINANCIERO
Recession-Proof Marketing Tips for Your Website
If you have been watching the news lately
you know about the sky falling…if not, don’t look up! In the past, the
smaller companies were the ones that suffered the most during bad economic
times, but that doesn’t have to be the case this time! In this workshop, we
are going to be talking about several strategies that you can use to help grow
your business using your website…and they are all FREE! A few of the things
you will learn about are:
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Using Social Networking websites like
Linked-In, Facebook and Twitter
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How to use marketing articles and press
releases
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Link generation
·
Search engine optimization
·
…and much more…
This workshop is designed for all levels, so you do not need to have a technical background or be a programmer in order to benefit. By the time you leave, you will have a list of ideas that you can put to work immediately!
Using Social Media Websites to Grow Your
Business
If you are using Facebook for no other reason than to connect with you old college roommate or spy on your kids, you are missing a huge opportunity!! Social Media sites like Facebook, Twitter and LinkedIn are incredibly powerful tools that can be used to dramatically increase your business when used properly.
If you’re not quite sure how you should be using Social Media, you are not alone. The average person spends anywhere from 1 to 3 hours per day navigating the Social Media landscape and chances are they are not getting a big return on that investment of their time…but they could! The purpose of this workshop is to show you the most efficient and effective ways of using Social Media websites in order to increase your web presence and ultimately grow your business.
You will learn:
· The right way to use the Big 3: Facebook, Twitter and Linkedin
· How to build your community of friends and followers
· The top 5 mistakes businesses are making using Social Media
· How to position yourself as an expert online
· Ways to generate quality leads using Social Media websites
· Shortcuts to Social Media Success
· How to increase traffic to your website through Social Media
· To avoid the Social Media time trap
· …and much more!
How to Generate Exponential Sales Growth
Most companies desperately need to initiate new opportunities and close new customers. Life and death sales issues include:
1. Lack of urgency on the part of salespeople
and prospects
2. Social values cripple sales people
3. Self inflicted wounds prevent effective selling
4. Prospects use you as a "whipping boy" to beat up incumbent suppliers
5. Your closing ratio is down and your sales cycle is getting longer
Key topics covered in the workshop include:
* The Fatal Flaws in the Selling Process
* How to tap prospect urgency
* The Brutal Truth about relationship selling - why it usually fails
* How buyers buy and what to do about it
* How to combat the "purgatory of call me back in 2 weeks"
* How to get buyer commitment - why selling is like Texas Hold'em
Careers in Business Ownership Through Franchising
In times like these business ownership has become quite an appealing career option for entrepreneurs, investors and career transitioners. The lure of independence, financial freedom and heightened self purpose has drawn the interest of many, particularly as the traditional job market recovery has remained stagnant. The franchise business is projected to experience modest growth in 2010 and continues to attract new and exciting concepts. In this workshop individuals will learn about franchising opportunities and whether they can be leveraged to help attain ones goals.
Session topics will include:
* How to identify franchise business choices that best fit your skill set, needs and goals.
* Why consider business ownership now.
Selecting the Right Technology for Your Business
Understanding the Key Technology Components Essential for Your Business
While many of these components of technology were previously only used by large corporations advances in technology have made them available to small and medium size businesses.
· Creating a business technology strategy
· Understand the essential technologies
· How to choose the right business applications
· Selecting a platform and infrastructure
· Information Security technology issues
· Contingency Planning
· Auditing your technology
· The importance of a technology budget
· Social Networking
· Common technology pain points
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