In today's environment a website has the power to dramatically increase your business. In this workshop you will discover and learn how to implement the three key elements that make a winning website, Whether you are taking that first step into cyberspace or you are looking for ways to improve your existing web presence, this course will teach you:
- The three elements that make a winning website
- How to build confidence in your company through the design of your website
- How to write exciting copy that sells online
- Tips on getting your website to appear on the major search engines
- Ways to use your website to make your company appear larger than life
- How to keep your content fresh, up-to-date and stimulating
- How to promote your website using online tools such as banner ads and e-mail marketing
- ...and much more...
This workshop is designed for all levels, so you do not need to have a technical background or be a programmer in order to benefit. By the time you leave, you will have a website marketing strategy that you can then put to work immediately!
Search Engine Secrets Revealed
When potential clients do a search online, are they finding you or are they finding your competition? It is estimated that 85% of all consumers interested in making a purchase begin by using a search engine. If your website is not showing up within the first two pages of that search, then you are missing out on an enormous opportunity.
Whether you are looking to enhance the visibility of your existing website or are taking your first leap into cyberspace, this workshop will start you off with the necessary strategies to increase your site's traffic through organic search engine rankings. Throughout the course of this workshop, you will learn to:
- Develop targeted keywords and phrases to increase qualified visitors
- Debunk many of the widely believed Search Engine myths
- Optimize your site using SEO best practices
- Register your site with all of the major search engines
- Write copy for search engines and humans
- Monitor how your site is rated
- Use many of the free online resources that help increase your ranking
This workshop is designed for all levels, so you do not need to have a technical background or be a programmer in order to benefit. By the time you leave, you will have a search engine optimization strategy that you can put to work immediately!
Building relationships with your current customers is key to growing your business. Reach them with professional email communications that make you look great! Master email communications with this comprehensive look at winning strategies for getting and keeping quality customers. This workshop covers:
- Basics of email marketing
- Why email marketing works so well
- How to use email to achieve specific goals
- How to avoid being a spammer
- Scheduling tips
- Increasing delivery and open rates
- Examples of successful email campaigns
- ........and much more....
Email Marketing Best Practices
Learn How to Reach Your Customers with Professional Email Communications That Can Help Your Business
Presenter - Wendi Caplan-Caroll, Regional Development Director, Constant Contact
Building relationships with your current customers is key to growing your business. Reach them with professional email communications that make you look great! Master email communications with this comprehensive look at winning strategies for getting and keeping quality customers. This workshop covers:
- Basics of email marketing
- Why email marketing works so well
- How to use email to achieve specific goals
- How to avoid being a spammer
- Scheduling tips
- Increasing delivery and open rates
- Examples of successful email campaigns
- ........and much more....
If you are using Facebook for no other reason than to connect with you old college roommate or spy on your kids, you are missing a huge opportunity!! Social Media sites like Facebook, Twitter and LinkedIn are incredibly powerful tools that can be used to dramatically increase your business when used properly.
If you’re not quite sure how you should be using Social Media, you are not alone. The average person spends anywhere from 1 to 3 hours per day navigating the Social Media landscape and chances are they are not getting a big return on that investment of their time…but they could! The purpose of this workshop is to show you the most efficient and effective ways of using Social Media websites in order to increase your web presence and ultimately grow your business.
You will learn:
- The right way to use the Big 3: Facebook, Twitter and Linkedin
- How to build your community of friends and followers
- The top 5 mistakes businesses are making using Social Media
- How to position yourself as an expert online
- Ways to generate quality leads using Social Media websites
- Shortcuts to Social Media Success
- How to increase traffic to your website through Social Media
- To avoid the Social Media time trap
- …and much more!
Is Franchise Ownership Right For You
Frank Dunne helps aspiring entrepreneurs, career-transitioners, and corporate refugees explore franchised business opportunities. He provides counsel on the benefits, costs, and risks of franchising – as well as helps navigate the maze of franchise concepts. Utilizing cutting-edge profiling, and one-to-one consultative processes, he helps match leading franchises that best fit each client’s goals, skills, and interests. Qualified clients receive coaching services at no cost, as all funding is provided by franchisors
Is Franchise Ownership Right for You?
- Is it time to start a business?
- Is franchised business ownership right for you?
- What are franchising’s rewards and risks?
- Where can one find solid franchise opportunities?
- Which research/selection practices are best?
- What are franchising’s costs and financing options?
Selecting the Right Technology for Your
Business
Information Technology as a Strategic Asset
The cost of information is going to zero, extracting value from and managing information is priceless. This is where technology is needed and can help.
Learn to:
- Create a business technology strategy that delivers results.
- Increase staff and business efficiency and productivity.
- Recognize and understand the alternatives; select the right platform for your business.
- Make technology work for you, rather than having you work for technology.
Key topics covered in the seminar include:
- Understanding the value of technology and the essentials
- Selecting the right infrastructure, platform and applications
- The value of remote access and mobile computing
- The importance and scope of computer security
- Protecting your data and contingency planning
- The value of a technology budget
QuickBooks For Business Owners
Control Your Finances with a Single Software Package
John Turcott is an accountant who owns and operates Turcott & Associates in Paramus, NJ. His firm specializes in PT CFO/Controller services so business owners can effectively manage finances, save time, and make better business decisions.
Topics
- QuickBooks® Features & Versions, including shortcuts
- How to get around in QuickBooks® efficiently
- Properly setting up a Chart of Accounts and the Items List
- Working with Bank Accounts & Credit Cards and Expenses Breakdown
- Reconciling Bank Accounts & Credit Card Accounts
- Maintenance of Vendor and Customer Contact Database
- Generating Sales Orders, Invoices & Tracking A/R
- Generating Purchase Orders, Paying Bills & Tracking A/P & Printing Checks
- How to use reports to Access Strengths & Weaknesses
- Time Tracking
- Tracking & Paying Sales Tax to single or multi jurisdictions
- Preparation of 1099's for independent contractors
- Inventory tracking
- Analyzing Financial Data & Preparation of Year End Financial Reports & Graphs
- Customizing Forms
- Progress Billings & Change Orders, including Construction in Progress
- Customer Deposits and Retainage
-
Job Costing & Reports
-
Followed by 30 minutes of open question and answer session
This series will help you:
- Define and evaluate your ideas
- Develop a marketing strategy
- Identify the best ways to fund your startup
- Turn your idea into action with tools and templates
- Get useful and helpful mentoring sessions
- Connect with other entrepreneurs
Jump-start your business idea with the SCORE Simple Steps Series Workshops. Successful and experienced executives will help you reach a "go or no-go" decision for starting a business.
The Simple Steps Series provides5, 3-hour workshops with action steps:
- Start-up Basics
- Business Concept
- Marketing Plan
- Financial Projections
- Funding Sources and Next Steps
The fee for this program (5 separate workshops over 5 consecutive Mondays) is $125. Because participation is limited, payment is required at the time of registration. Your fee will include a full set of presentation slides delivered via the internet immediately prior to the first workshop. There are no other fees. Unfortunately, due to the limited availability of this program we cannot offer any cancellation refunds, nor can we offer any prorating for attending only certain sessions.
Turn Your Website Into A Marketing Machine
Jim Rothstein, Certified Internet Marketing Consultant, has been a marketer for nearly 25 years holding position from Category Manager to VP of Marketing for major consumer products companies including Conair Corporation, Goody Products and Lifetime Brands
Jim is dedicated to helping small and mid-sized companies grow their revenue and profitability by leveraging the power of the internet. This workshop is about:
Building relationships with your customers is key to growing your business. Reach them with professional website communications that make you look great. Master website techniques with this comprehensive look at winning strategies for getting and keeping quality customers.
You will learn:
Traditional vs. Inbound Marketing
•Get and Build Traffic including content and social media marketing
•Convert Traffic to Leads-create offers and landing pages
•Convert Leads to Customers-lead nurturing and customer communication
•Closed Loop Analysis-blog analysis, sources of traffic
•…and much
more!
• The battle for the customers mind• Brand positions in the mind• The value proposition
• Products vs. customers• The life cycle• The adoption cycle
• You are not in business by yourself• Competitor analysis• Unsatisfied customer requirements
• Change is life• Anticipating the inevitable• Talking to customers
• Critical for success• Marketing strategy – brand building• Implementation and measurement
• The product portfolio• Allocation of resources
Modernize Your Business PCs with Windows 7
and Office 2010
Learn How to Use NEW and Key Features
That Can Help Your BusinessJefric Consulting, with over 25 years of business and technology experience, provides IT consulting services and custom technology solutions for Small Businesses. Solutions include Windows (Small Business) Server, Exchange E-mail, remote access, mobile computing, and office collaboration.
The workshop will include:
- Overview and video of Windows 7 and Office 2010
- High level demo of new features
- In-depth instruction in Outlook, Word and Excel
You will learn:
- ALL – Keyboard shortcuts in Office 2010
- Outlook – new ribbon interface
- Outlook – email view layout options, and adding/removing columns
- Outlook – conditional formatting of messages in your Inbox
- Outlook – using Outlook data (PST) files – how and why
- Word – creating and formatting tables
- Word – creating a table of contents
- Excel – using data “auto-filters”
- Excel – line graphs and pie charts
Learn
about Available Sources of Business FinancingThe workshop will include presentations from the following lending institutions with a full hour of Q&A after presentations :
-
Bank
borrowing
options for business from Spencer Savings and Loan Association.
Serving New Jersey communities for more than 70 years, Spencer remains one
of New Jersey's strongest community banks with total assets exceeding $1.9
billion. Represented by Mike McGrover, Vice Pres of Commercial &
Industrial Lending.
-
Opportunities for business financing through a credit union. Affinity Federal Credit Union, New Jersey's largest credit union, is a member-owned, not-for-profit, full-service financial institution dedicated to improving the financial wellness of our membership. Represented by Patrick McDermott, Asst Vice Pres of Business Solutions.
-
Overview of small business support through the programs of the New Jersey Economic Development Agency. The New Jersey Economic Development Authority (EDA) is ready to put its resources to work for businesses, non-profits, municipalities, and developers whose growth or projects will benefit New Jersey. Represented by Jose Colon, Business Development Officer.
-
Micro loan programs and technical support for new entrepreneurs and start-up companies. UCEDC is a non-profit economic development corporation dedicated to stimulating economic growth and creating an environment for progress by providing free financial, technical and community development assistance. Represented by Paula Star, Loan Outreach Coordinator, and Erich Peter, Director of Training.
Small Business & the Pitfalls of Checkbook Accounting
Ed Pavel is a managing partner LGP Business Services LLC in Paramus NJ. He is responsible for the company’s business accounting division and oversees the implementation of online solutions. Prior to joining LGP, Ed opened a private financial consultancy specializing in e-commerce and small businesses.
The workshop will include discussions on the following topics:
- Functional business areas including banking relationships and bill payment
- How to keep track-basic recordkeeping
- Why is accurate recordkeeping so important
- Recordkeeping systems
- Other types of records to organize
- Bookkeeping best practices
- Decisions on managing business finances
- What financial statements tell you
- Financial ratios
- Management reports
- Tax planning
Modernize Your Business PCs with Windows 7
and Office 2010
Learn How to Use NEW and Key Features That Can Help Your Business
Jefric Consulting, with over 25 years of business and technology experience, provides IT consulting services and custom technology solutions for Small Businesses. Solutions include Windows (Small Business) Server, Exchange E-mail, remote access, mobile computing, and office collaboration.
The workshop will include:
- Overview and video of Windows 7 and Office 2010
- High level demo of new features
- In-depth instruction in Outlook, Word and Excel
You will learn:
- ALL – Keyboard shortcuts in Office 2010
- Outlook – new ribbon interface
- Outlook – email view layout options, and adding/removing columns
- Outlook – conditional formatting of messages in your Inbox
- Outlook – using Outlook data (PST) files – how and why
- Word – creating and formatting tables
- Word – creating a table of contents
- Excel – using data “auto-filters”
- Excel – line graphs and pie charts
Branding for the Small Business
The essential branding strategies for starting, growing and sustaining a profitable business
Topics include:
- Branding 101- the basics every small business needs to know
- To Brand or not to brand
- The importance of branding to the small business
- Building small brands-how to apply the same principles used by Fortiune 500 companies
- The importance of story-telling in building a small business brand
- And much more including a hands-on workshop
Martyn Tipping is CEO of Tipping Gardner in New York City. He has overseen high-profile branding projects for clients in all major industries, all over the world. Prior to founding his own consultancy in 2000, he was director of verbal branding at Landor Associates in New York. He holds degrees from the University of Cambridge and is a former faculty member at Georgetown University.
Legal & Accounting Issues Most Affecting Small Business
The Workshop will include presentations from the following professionals, with the opportunity for Q&A after the presentations.
- Christopher D.
Byers, Esq. of Byers & Byers, P.A. Ridgewood. Why incorporate, types of
corporations, corporate and trade names, how to incorporate, corporate
governance and risk management.
- Ben Chapman, CPA and
SCORE Counselor. Required income and payroll taxes, accounting for taxes
and remitting taxes, accounting methods, basic record keeping.
- Steven B. Harz, Esq. of Herten, Burstein,
Sheridan, Cevasco, Bottinelli, Litt & Herz, Hackensack. The decision to
hire or independently contract, dealing with employees, employee
benefits and incentives, compliance issues and the independent
contractor agreement.
- W. Patrick Quast, Esq. The law office of W.
Patrick Quast, Waldwick. Types of intellectual property, how to identify
and protect it, and what if there is an infringement/misappropriation.
- Mary Alice
Budakian-Kinsella, Esq. The law office of Mary Alice Budakian, Glen
Rock. Real estate, commercial leasing, utilities, renovations and build
outs.
- Moderator: Kenneth F. Coughlin, Jr., Esq. The Law Offices of Kenneth F. Coughlin, Jr., Glen Rock; and SCORE counselor.
Start-up Basics Does your business
idea make sense?
Business opportunity pathways
Important business decisions to
make
Your vision, and how to fund it
Business Concept Refining your
business idea, and your elevator speech
How entrepreneurial are you?
Your industry and your niche
Political, social and
environmental trends
Risks to outsiders
Marketing Plan Importance of
knowing your competition
How to ID, source and
collect key competitive data
How to use this information to
your advantage
Financial Projections Developing a realistic
sales forecast
Using the forecast to project
financial statements
Making sense of the statements
and the numbers
Funding Sources Bank loan process
Credit worthiness
Sources of capital
Decision time: “Go” or “No-Go”
with your business idea
